Confirming: Today’s Cacher is Not a Magazine for Geocachers Everywhere

Yesterday I described the current issue with Today’s Cacher. A tactless advertisement was posted on a page on the web server. The intent was never for the public to see this image. Yet, the public saw it for it was posted to web server and was not secured. I stated that the the leadership of the magazine was suspect.

But one has to wonder about the leadership of this magazine. While the mock-up was most likely not intended for public eyes (the page was password-protected after the content was commented on), there is obviously something wrong with the judgement of those responsible.

Today, the saga continues. The page was never intended to be made public. It was some sort of odd internal motivation piece to drive sales of the magazine.

it was intended, as “shock therapy” for other members of our staff to invent (less shocking) ways to promote sales of our magazine.

Mr. Carter stated he was not thrilled with the joke and has addressed this internally. That’s good. But he also stated,

I don’t feel as though we owe anyone an apology.

That is not a statement of a leader. He is the editor of The Magazine for Geocachers Everywhere. Some of those geocachers expected an apology (or perhaps just not be told there wouldn’t be one) and Carter shirked that responsibility. This disdain for the audience confirms that the magazine’s motto is just a string of words; they hold no substance.

There are only two people that need to apologize, the person than snooped into a private area and the staff member that posted the pics.

The sarcasm here is unbelievable for a public figure. The tact that Mr. Carter and other Today’s Cacher employees have taken is that RuffRidr “hacked” or otherwise violated Today’s Cacher because the intent of the poster of the offensive image was not for people on the outside to see this. RuffRidr did not hack the site. The site’s structure is such that the next month’s page can be anticipated. He checked it out. It is a flaw at Today’s Cacher, not with the surfer.

The analogy offered by the magazine is that if one leaves his front door unlocked, he is not granting permission to come in. But the analogy, not surprisingly, is off point. Nothing was taken. Nothing was entered. Something was viewed. If you do not desire your work to be viewed, either don’t create it or secure it.

sept1c_tank tried to come off as the stand up guy by stepping forward and stating he was the one who posted the image. Then he added four paragraphs about the feral cat problem in Australia. That is filler and intended to distract from what comes next.

You have my word. We will not hang your cats out to dry if you don’t buy our magazine. On the contrary, we will continue striving to bring you interesting and informative articles about geocaching and the people and their pets that play the game.

The flippant comments drives home that not only has Today’s Cacher not affectively addressed this internally, but that it sees those who are bothered with the page to be unethical. Indeed, I have confirmed that this magazine is not for geocachers everywhere.

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